Feb 25

Do you have a Facebook Page for your business? They’re not just for celebrities — any business can start a page on Facebook, and once you have a few fans you can score your own custom username. Facebook pages are an excellent way to keep in touch with customers, even more so on a local level. With over than 350 million users, it’s guaranteed that many of your (or your clients’) customers are on Facebook. Facebook pages give you a great way to stay in touch with them, and help build brand awareness and loyalty.

Fan pages also provide a good source of incoming links to your website. Indexed by Google, fan pages often show up in the top ten results for brands.

Here are some of the ways you can make the most of your Facebook Page:

  • Offer an incentive to become a fan, such as a discount or coupon, or have a draw for a gift certificate. This is a terrific way to build your number of fans quickly.
  • Communicate, don’t advertise. Ask for feedback and have a conversation. Avoid relaying a message that’s merely saying “buy my stuff.” No one wants to see that in their Facebook feed.
  • Add local events and share them with fans; encourage them to share these with their friends.

Go create a Facebook page for your business now. Be sure to include at least the following information:

  • Info section with description of your business
  • Photo or logo

Once you have your page set up, send a message to all your friends and let them know. When you’ve garnered 25 fans, you can get your own username here.

On a side note, you can also use Facebook Advertising to promote your fan page, focusing it specifically on your local area and target demographic.

Read more: http://www.sitepoint.com/newsletter/viewissue.php?id=2&issue=484

Feb 17

10 Ways to Integrate Social, Mobile, and Email

The following are 10 popular strategies that companies use to maximize their digital-marketing mix:

  1. Use email-marketing newsletters to announce new LinkedIn, Facebook, or Twitter feeds, directing readers to social-networking websites for signup.
  2. Use Twitter to link followers to your latest blog post or email newsletter online to fuel interest and re-tweets.
  3. Include an option to join the company’s social networks in the email-newsletter registration section.
  4. Use the sidebar on your email-marketing newsletter to list all company social-networking profiles, and use those profiles to gather email-newsletter signups.
  5. Invite customers to participate in YouTube viral-marketing video contests that show real consumers using and enjoying your products or solutions.
  6. Read and respond to comments within social networks, developing newsletter or blog articles around topics readers discuss the most.
  7. Launch a regular Q&A section in your company’s email newsletter that specifically addresses reader questions across all social-networking platforms.
  8. Include a link to your Help forum or YouTube video tutorial within purchase-confirmation emails.
  9. Include a social-bookmark console on product pages in case readers want to share your website or products with others.
  10. Join relevant LinkedIn and Facebook groups, assigning knowledgeable representatives within your company to answer questions, thus positioning your company as a valuable industry resource.

Maximize Your Digital-Marketing Mix: read more

Jan 28

Every demographic, every age group is using the internet to shop, especially in the pnw. Not just ecommerce, but any professional service can be researched and compared online. If you don’t have a professional website, you’re losing money, I promise you that.

1. SMALL BUSINESS WEBSITES

The Website is the new store front. It’s vital for a small business websites to make a powerful and lasting first impression. If you drive up to a store and it looks run-down and broken, are you going to feel good about going inside?

WE OFFER PROFESSIONAL WEB DESIGN SERVICES

Our designs are always professional and attractive. You don’t want to build a web site that makes your company look cheap or insignificant. You want to please your clients, not frustrate them. Our web sites are pure pleasure to surf, informative, and we always make it easy to find what most people are looking for.

2. SEARCH ENGINE OPTIMIZATION

How many of you prefer to use Google over the Yellow Pages.

The American Dialect Society has just recently named “Google” the word of the decade. The previous decade’s word was “web”. Did you notice the trend?

Social Media Optimization is another service that we are starting to get a lot of requests for. A recent survey of online retailers found that 86% of businesses already have a Facebook Fan Page, and 99% of businesses plan to get one this year.

It’s an immediate priority. We can help you with that.

3. STRATEGIC BRANDING AND CORPORATE IDENTITY

If you want your business to be attractive you’ve got to look sharp! Most companies understand that it’s important to promote your brand. ITS been proven to be effective countless times. Our most successful clients get a world class logo to go with their new web site

How to refer business to us:

Now giving us referrals is very easy. All you have to do is find someone who wants to be more successful in business. Any business owner who wants a raise is a good candidate. People who are truly serious about succeeding in business will have a polished and professional image online and in all their marketing.

If you meet someone who has an unprofessional email address (like hotmail or Verizon or Comcast) on their business cards, that is a serious problem. It’s likely they don’t have a website, or if they do, they are very ashamed of it. Send them to us and we will help them to grow.

Dec 16

The 7 ingredients that need focus when designing corporate branding are:

  1. Logo
  2. Typography
  3. Colors
  4. Brand
  5. Quality
  6. Community
  7. Culture

7 Ingredients Of Good Corporate Design.

Dec 10

So, you’re a busy person. I get that. But everyone you know keeps hounding you to join Facebook and you know you just don’t have time. Well, what if I told you there are ways to make it work for you, even if you’re super busy or even a person worried about privacy?

Here’s how:

1.You’ll want to adjust your “notifications”, that way you won’t get an email notification each time something happens on facebook. That gets annoying and will control your inbox if you don’t change it. Then, bookmark facebook in your browser, so you can quickly go to it whenever YOU want.

2. You’ll also want to control your “privacy settings” to limit who can see you, talk to you, see pictures of you, etc… I limit everything to “Only Friends” so only people who you’ve accepted as Facebook friends can see your wall/status/etc…

If you want to know how to do this and more, here’s a good guide:
http://www.allfacebook.com/2009/02/facebook-privacy/

If you just want the quick links:

Oh, and by the way, NEVER accept someone as a friend that you don’t really know!

Become a Fan of WorldLight Media

Nov 24

With two-thirds of marketers using social media, and retailers shifting marketing dollars towards social initiatives, it comes as no surprise that new research from the e-tailing group and PowerReviews shows that brands are more hip to social media than ever before.

What is quite remarkable, however, is the extent at which brands and retailers are adopting and implementing social media tools, and their preferred social home — Facebook. According to eMarketer, a combined 99% of surveyed online retailers currently employ (86%) or plan to employ (13%) Facebook Fan Pages.

Similar stats hold true for Twitter too. 65% are already all a-Twitter, with 26% planning to get in on the action as well. If the survey results are to be trusted, nearly all online retailers will have Facebook Fan Pages, and 91% will be using Twitter for status updates by the year 2011.

Data from the “Community and Social Media Study” was gathered between August and September of this year, and shows that retail respondents are also favorable to creating and managing their own blogs, but they’re not as keen to adopt the longer form outlet as readily as they are Facebook or Twitter. In fact, at first glance, it might be a little surprising to find that only 55% of those surveyed have blogs now, but 65% and 86% have Twitter accounts or Fan Pages respectively.

social media marketing

Marry those stats against the fact that retailers still fear losing control of their branding, and you have a bit of a oxymoron. The data shows that retailers are actively adopting social media tools on third-party sites over adding social utilities like a blog, Facebook Connect (43% use today), or forums (27%) to their own sites. But, according to the report, “One of their biggest fears was that customers would abandon their site in favor of one that was more socially engaging.”

Perhaps that conundrum can be rectified by the notion that the study also found that “the primary social media goal … was to increase customer engagement.” Social sites do offer a quick and easy way to reach and engage with a broader customer base. Just look at the New England Patriots Facebook initiatives for a prime example of a big brand opting to add social utility on Facebook instead of their own website.

Interesting enough is that this study’s social media adoption rates closely mirror a recent Mzigna/Babson Executive Education study, but that particular study also found that 84% don’t measure the ROI of their social media programs. Clearly we can expect to see adoption rates continue to rise, but what happens after the Facebook (Facebook) Fan Page, Twitter (Twitter) accounts, and blogs are created still remains somewhat of a mystery.

Nov 7

WorldLight Media is please to announce the launch of our new website:

Marysville Morning LeTip

Tell us what you think!

Oct 8

If you’ve been satisfied with the results you’ve achieved through the website we built for you, one great way to say “Thanks!” is to do so in the form of a Yelp review. Why not take a few minutes to write one  now?

Our Yelp Profile: WorldLight Media – Stanwood, WA.

Sep 8

When it comes to tweets (twitter posts) and status updates (FB posts)… less is more. Too many posts could be considered spam, and that is the last thing you want.
Quality is key.
You can follow/friend request as many people you want, but your actual posts should be limited to only things your followers/friends would find useful, interesting, or relevant.
For example, if you find a great article online and want to share the link, this is a great twitter post idea. When you launch a new video on the website and/or youTube, your tweet should be in the form of a thank you to the person for saying such nice things.
What about buzz?
I would suggest skipping the gimmicks mentioning buzzworthy terms like swine flu, etc. It may send a short term spike in traffic, but in the long run, it will hurt more than it helps (unless you are telling people that you are the only chiropractor in town that DOESN’T have swine flu! Then, it’s relevant AND necessary info that will build business.)
Here is an excellent list of guidelines that I found for more info: http://www.rollingout.com/v2/ro_today/082109/facebook_and_twitter_promote_business.php
Relationships Rule
The bottom line is this: It’s STILL all about relationships between people. Twitter and Facebook are merely ways that make it easier to extend your personal relationships to your online network.

Aug 19

How To Manage Multiple Freelance Projects

Ahhhh, the life of a skilled contractor or freelance professional is a great one, but before you know it, things can heat up quick. Soon, you’re getting awarded job after job from a crowd of clients ready and waiting to pay you for your skills. Sound hectic? Sometimes, it can be. Christopher Null, a freelance writer that contributes to Yahoo! Tech, Filmcritic.com, Drinkhacker.com, Wired, PCWorld, and more, gives us his tips on how he stays sharp and on top of his hectic work life.

In a perfect world, you’d take a single assignment, work on it for a month, collect your fee when you turn it in, and move on to the next job. But realistically that kind of stability is rare – and largely unheard-of – in the freelance world.

Jobs come in at unpredictable intervals, deadlines change, projects are abruptly postponed or canceled, and you’re stuck in the middle of it, trying to figure out how to manage it all.

Managing multiple and complex projects can overwhelm some people, but it doesn’t have to. With careful attention to organization, you can keep your assignments on track, hit your deadlines, make your clients happy, and still have time for the occasional cup of coffee.

Different techniques will work better for different types of workers, so I can’t offer a one-size-fits-all solution to keeping multiple projects on track. Still, here are some strategies and technologies that have worked for me and which I hope will also help you.

Leveraging Your Calendar

You probably think of your calendar as a repository for meetings, dental appointments, and birthdays, but you can leverage it to work well as a task management solution, too.

Any calendar software or service will work. It just requires a different way of thinking about your time. Say you have five projects with staggered deadlines and know you’ll need to spend 30 hours this week to get them all done. Instead of just putting the projects on an unstructured to-do list, try blocking out specific time in your calendar to work on each one. Monday may have three two-hour blocks scheduled, each devoted to a different assignment.

This can benefit you in a number of ways: It keeps you more focused on each task, less distracted, and sets a series of “mini-deadlines” for you to accomplish by the end of each work period. The risk, of course, is going over your allotted time – or budgeting that time incorrectly – so be realistic about what you think you can get done in an hour or two. Be careful not to get too granular with your time – split time into 30-minute intervals at the very smallest – and leave time for housekeeping issues like checking email, eating lunch, and taking breaks.

Managing By Spreadsheet

I use an Excel spreadsheet to keep track of pending and outstanding invoices, but it can also work as a deadline management utility if you just add a column or two to it. A typical, simple billing spreadsheet might include columns for the client name, the assignment, the amount owed, and the date of the invoice. Now consider adding a date of assignment, deadline, and any needed note fields to the spreadsheet. This way you can build a very simple but effective way to look at all your outstanding work at a glance.

In practice, I split the spreadsheet into completed jobs and in-progress jobs (completed jobs at the top of the sheet, pending ones at the bottom), which makes it even easier to see what I need to prioritize in my work week and what’s already finished.

Your Inbox Is Your Friend

Your standard email inbox can also work as a good motivator and reminder of what needs to get done and when. It helps if you think of your inbox as a form of to-do list, where you keep one (and only one) email in the inbox relating to each project you have underway. Additional emails related to each project should be filed away in relevant folders, and junk mail simply deleted. This technique won’t work at all if you’re the kind of person who never deletes email from the inbox.

With your inbox pared down to a reasonable size – about 20 messages is the maximum number that I find manageable when pursuing this strategy – you can use color coding, such as the Category system built into Outlook – to sort messages based on task. For example, I categorize items I need to work on today as red, tomorrow as orange, and later this week as yellow. It’s not a very detailed way to keep track of projects, but because I have my email client open all day, it serves as a continuous reminder of what needs to get done and with little more than a glance.

To-Do Lists on Steroids

For some, nothing works better than a simple unstructured list of things to do, and that’s fine – but why stop at a static list of tasks? Assign dates on your to-do list and use color-coding (via colored pens or highlighters) to indicate tasks with higher priorities. Don’t let to-do lists get too big, or they lose their effectiveness and become overwhelming. You can also use Elance’s built-in “My Jobs” feature to quickly get a snapshot of everything you’re working on at the moment.

Combining Strategies

The strategies outlined above are not mutually exclusive, and adopting more than one of them can make it even easier to keep tabs on multiple projects. For example, the inbox strategy can work as a continuous reminder of what needs to get done, while your spreadsheet gives you a centralized place to check in once a day on your in-process tasks, giving you a longer-range view. Mix and match strategies until you find the set that works for you!

Christopher Null is the author of the books Half Mast and Five Stars! How to Become a Film Critic, the World’s Greatest Job, blogs daily for Yahoo! Tech, edits the popular movie review website Filmcritic.com, blogs about wine and spirits for Drinkhacker.com, and freelances regularly for PCWorld, Wired, and numerous other websites and magazines. His personal weblog can be found at chrisnull.com.

via How To Manage Multiple Freelance Projects | Elance.

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