10 Ways to Integrate Social, Mobile, and Email
The following are 10 popular strategies that companies use to maximize their digital-marketing mix:
- Use email-marketing newsletters to announce new LinkedIn, Facebook, or Twitter feeds, directing readers to social-networking websites for signup.
- Use Twitter to link followers to your latest blog post or email newsletter online to fuel interest and re-tweets.
- Include an option to join the company’s social networks in the email-newsletter registration section.
- Use the sidebar on your email-marketing newsletter to list all company social-networking profiles, and use those profiles to gather email-newsletter signups.
- Invite customers to participate in YouTube viral-marketing video contests that show real consumers using and enjoying your products or solutions.
- Read and respond to comments within social networks, developing newsletter or blog articles around topics readers discuss the most.
- Launch a regular Q&A section in your company’s email newsletter that specifically addresses reader questions across all social-networking platforms.
- Include a link to your Help forum or YouTube video tutorial within purchase-confirmation emails.
- Include a social-bookmark console on product pages in case readers want to share your website or products with others.
- Join relevant LinkedIn and Facebook groups, assigning knowledgeable representatives within your company to answer questions, thus positioning your company as a valuable industry resource.
