Classic Insulation & Pest Control Website Launched by WorldLight Media

June 28th, 2008

Mount Vernon, WA - Classic Insulation & Pest Control has hired WorldLight Media to produce it’s new Branding Identity. The centerpiece of this Brand Strategy is their new website: www.ClassicInsulation.com. But they also have completely updated their corporate image with a new logo, business cards, yellow page ads, and brochures. “Everything about the way this company looks has been enhanced” said Nathan Solla, Creative Director of the campaign and Owner of WorldLight Media. “Classic Services already has a solid reputation of quality service in the community, but their current branding didn’t do a good enough job of showcasing that quality. Now every time they engage in marketing activity, everything their customer sees is saturated with an image of high quality professionalism that truly reflects their commitment to excellence.”

While Classic Insulation & Pest Control offers many valuable services, it was difficult to come up with a new identity for the logo that was simple, yet easy to remember and pronounce. “‘Classic Services’ is the name they may mention while answering the phones, but it does not say really anything about what they do,” Solla said, “Plus, the domain name was already taken!”

After conducting an analysis of the industry and target market, the domain name “classicinsulation.com” was selected. “Eventually, other domain names, like ‘classicpestcontrol.com’ and ‘classicservices.com’ will become available,” predicted Solla, “and we can help them acquire those domains to further their brand strategy.”

For now, check out the new website: Classic Insulation & Pest Control

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Custom Top-Level-Domains in Spring 2009… For $100k+

June 26th, 2008

Did you ever want your own TLD (Top Level Domain)? Instead of having a website with a standard TLD like .COM or .NET, why not .BOB or .Dude or .News or .Honda? Well, today the ICANN voted to proceed with plans to make custom TLDs available.

“This is a historic resolution,” said Peter Dengate Thrush, chairman of Icann’s board. “It’s going to make a big difference to how the Internet looks and works.”

ICANN officials said some technical issues for the new system must still be worked out, but it could be reviewing the first applications for new TLDs as early as next spring. The application fee is expected to cost more than $100,000.

Under the new system, individuals, companies or groups could apply to have any string of letters established as a domain name. It could be a vanity name, for example — .smith — or a category name like .sports or .perfume. A company could also change its domain to reflect its brand, so Apple.com could become Apple.mac, for instance.

(source: http://www.reuters.com/article/technologyNews/idUSN2635186520080626)

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Did Firefox 3 Pull the Old Bait and Switch Routine?

June 17th, 2008

We all know about Firefox 2’s ghastly fallbacks. The memory hogging, CPU sucking days were supposed to be over with the release of the new Firefox 3 browser, right? Or so they said…

I’ll be the first to admit, (or rather, the 409,718th to admit) that the RC1 and RC2 “pre-release” versions of the Firefox 3 browser were in fact much faster, much more memory efficient, and, in general, offered a more enjoyable browsing experience than their predecessors.

However, today Mozilla launched the “Official” release of the Firefox 3 browser, which I downloaded and installed about 2 hours ago. And, as you may have guessed, the browser is once again up to it’s old shenanigans! So, slow, so, so slow. So much RAM being wasted! (On what?)

In sales, they call this “bait and switch”. They “bait” you with one product whilst boasting it’s extravagant features, then, once you’re hooked, they “switch” it with an inferior product. In most countries, the practice is completely ILLEGAL! Companies found guilty would have to pay back the consumers. However, we did not have to purchase this browser, it was free. But that doesn’t mean it comes with out a hefty price: Your Time (and your electricity to push your now severely overworked CPU).

There are also quite a few bugs that I’ve noticed. Such as, when trying to add a bookmark by dragging the favicon into the bookmark bar’s folder, there are some sub menu tiers that cannot be accessed. And pressing Control-D to bookmark doesn’t remember the last folder you added a bookmark to (unless you added it in one certain way, via the CTRL-D dialogue box). I even emailed these bugs to Mozilla, but they released the new version without fixing them for some reason.

So, to me, the new version is worthless. The result: I will be re-installing FF2 as soon as I get the chance.

If you haven’t done so yet, please do not bother upgrading to the new browser.

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Marketing ROI? Prove it.

June 14th, 2008

Marketing ROI? Prove it.
The gold standard for measuring marketing ROI occurs when you can demonstrate a cold, hard sale as the result of viewing some marketing materials. This kind of hard data is few and far between, but progress is being made. The Microsoft marketing scorecards, for instance, contain data on how many customers spend time on a Web page about Windows Vista. They also reveal how many readers click through to a specific retail partner such as Best Buy to purchase a package.