Do you have a Facebook Page for your business? They’re not just for celebrities — any business can start a page on Facebook, and once you have a few fans you can score your own custom username. Facebook pages are an excellent way to keep in touch with customers, even more so on a local level. With over than 350 million users, it’s guaranteed that many of your (or your clients’) customers are on Facebook. Facebook pages give you a great way to stay in touch with them, and help build brand awareness and loyalty.
Fan pages also provide a good source of incoming links to your website. Indexed by Google, fan pages often show up in the top ten results for brands.
Here are some of the ways you can make the most of your Facebook Page:
- Offer an incentive to become a fan, such as a discount or coupon, or have a draw for a gift certificate. This is a terrific way to build your number of fans quickly.
- Communicate, don’t advertise. Ask for feedback and have a conversation. Avoid relaying a message that’s merely saying “buy my stuff.” No one wants to see that in their Facebook feed.
- Add local events and share them with fans; encourage them to share these with their friends.
Go create a Facebook page for your business now. Be sure to include at least the following information:
- Info section with description of your business
- Photo or logo
Once you have your page set up, send a message to all your friends and let them know. When you’ve garnered 25 fans, you can get your own username here.
On a side note, you can also use Facebook Advertising to promote your fan page, focusing it specifically on your local area and target demographic.
Read more: http://www.sitepoint.com/newsletter/viewissue.php?id=2&issue=484
