When building web sites for small business owners, often times they want to give you the copy for the pages, which is great, sometimes. However, it is usually beneficial to cover some of the guidelines for them to follow when writing. Here is a good 5 minute crash course.
5 Ways to Evade the Copywriting Text Trap – Copywriting – Entrepreneur.com
Evade the Copywriting Text Trap
Use these 5 tips to give buzz words the boot and focus on actionable messages.
By Susan Gunelius | October 02, 2008
This article is the best article I’ve seen about copywriting since the “zombie” copy article was published on a list apart.