Feb 17

10 Ways to Integrate Social, Mobile, and Email

The following are 10 popular strategies that companies use to maximize their digital-marketing mix:

  1. Use email-marketing newsletters to announce new LinkedIn, Facebook, or Twitter feeds, directing readers to social-networking websites for signup.
  2. Use Twitter to link followers to your latest blog post or email newsletter online to fuel interest and re-tweets.
  3. Include an option to join the company’s social networks in the email-newsletter registration section.
  4. Use the sidebar on your email-marketing newsletter to list all company social-networking profiles, and use those profiles to gather email-newsletter signups.
  5. Invite customers to participate in YouTube viral-marketing video contests that show real consumers using and enjoying your products or solutions.
  6. Read and respond to comments within social networks, developing newsletter or blog articles around topics readers discuss the most.
  7. Launch a regular Q&A section in your company’s email newsletter that specifically addresses reader questions across all social-networking platforms.
  8. Include a link to your Help forum or YouTube video tutorial within purchase-confirmation emails.
  9. Include a social-bookmark console on product pages in case readers want to share your website or products with others.
  10. Join relevant LinkedIn and Facebook groups, assigning knowledgeable representatives within your company to answer questions, thus positioning your company as a valuable industry resource.

Maximize Your Digital-Marketing Mix: read more

Dec 10

So, you’re a busy person. I get that. But everyone you know keeps hounding you to join Facebook and you know you just don’t have time. Well, what if I told you there are ways to make it work for you, even if you’re super busy or even a person worried about privacy?

Here’s how:

1.You’ll want to adjust your “notifications”, that way you won’t get an email notification each time something happens on facebook. That gets annoying and will control your inbox if you don’t change it. Then, bookmark facebook in your browser, so you can quickly go to it whenever YOU want.

2. You’ll also want to control your “privacy settings” to limit who can see you, talk to you, see pictures of you, etc… I limit everything to “Only Friends” so only people who you’ve accepted as Facebook friends can see your wall/status/etc…

If you want to know how to do this and more, here’s a good guide:
http://www.allfacebook.com/2009/02/facebook-privacy/

If you just want the quick links:

Oh, and by the way, NEVER accept someone as a friend that you don’t really know!

Become a Fan of WorldLight Media

Nov 24

With two-thirds of marketers using social media, and retailers shifting marketing dollars towards social initiatives, it comes as no surprise that new research from the e-tailing group and PowerReviews shows that brands are more hip to social media than ever before.

What is quite remarkable, however, is the extent at which brands and retailers are adopting and implementing social media tools, and their preferred social home — Facebook. According to eMarketer, a combined 99% of surveyed online retailers currently employ (86%) or plan to employ (13%) Facebook Fan Pages.

Similar stats hold true for Twitter too. 65% are already all a-Twitter, with 26% planning to get in on the action as well. If the survey results are to be trusted, nearly all online retailers will have Facebook Fan Pages, and 91% will be using Twitter for status updates by the year 2011.

Data from the “Community and Social Media Study” was gathered between August and September of this year, and shows that retail respondents are also favorable to creating and managing their own blogs, but they’re not as keen to adopt the longer form outlet as readily as they are Facebook or Twitter. In fact, at first glance, it might be a little surprising to find that only 55% of those surveyed have blogs now, but 65% and 86% have Twitter accounts or Fan Pages respectively.

social media marketing

Marry those stats against the fact that retailers still fear losing control of their branding, and you have a bit of a oxymoron. The data shows that retailers are actively adopting social media tools on third-party sites over adding social utilities like a blog, Facebook Connect (43% use today), or forums (27%) to their own sites. But, according to the report, “One of their biggest fears was that customers would abandon their site in favor of one that was more socially engaging.”

Perhaps that conundrum can be rectified by the notion that the study also found that “the primary social media goal … was to increase customer engagement.” Social sites do offer a quick and easy way to reach and engage with a broader customer base. Just look at the New England Patriots Facebook initiatives for a prime example of a big brand opting to add social utility on Facebook instead of their own website.

Interesting enough is that this study’s social media adoption rates closely mirror a recent Mzigna/Babson Executive Education study, but that particular study also found that 84% don’t measure the ROI of their social media programs. Clearly we can expect to see adoption rates continue to rise, but what happens after the Facebook (Facebook) Fan Page, Twitter (Twitter) accounts, and blogs are created still remains somewhat of a mystery.

Aug 19

How To Manage Multiple Freelance Projects

Ahhhh, the life of a skilled contractor or freelance professional is a great one, but before you know it, things can heat up quick. Soon, you’re getting awarded job after job from a crowd of clients ready and waiting to pay you for your skills. Sound hectic? Sometimes, it can be. Christopher Null, a freelance writer that contributes to Yahoo! Tech, Filmcritic.com, Drinkhacker.com, Wired, PCWorld, and more, gives us his tips on how he stays sharp and on top of his hectic work life.

In a perfect world, you’d take a single assignment, work on it for a month, collect your fee when you turn it in, and move on to the next job. But realistically that kind of stability is rare – and largely unheard-of – in the freelance world.

Jobs come in at unpredictable intervals, deadlines change, projects are abruptly postponed or canceled, and you’re stuck in the middle of it, trying to figure out how to manage it all.

Managing multiple and complex projects can overwhelm some people, but it doesn’t have to. With careful attention to organization, you can keep your assignments on track, hit your deadlines, make your clients happy, and still have time for the occasional cup of coffee.

Different techniques will work better for different types of workers, so I can’t offer a one-size-fits-all solution to keeping multiple projects on track. Still, here are some strategies and technologies that have worked for me and which I hope will also help you.

Leveraging Your Calendar

You probably think of your calendar as a repository for meetings, dental appointments, and birthdays, but you can leverage it to work well as a task management solution, too.

Any calendar software or service will work. It just requires a different way of thinking about your time. Say you have five projects with staggered deadlines and know you’ll need to spend 30 hours this week to get them all done. Instead of just putting the projects on an unstructured to-do list, try blocking out specific time in your calendar to work on each one. Monday may have three two-hour blocks scheduled, each devoted to a different assignment.

This can benefit you in a number of ways: It keeps you more focused on each task, less distracted, and sets a series of “mini-deadlines” for you to accomplish by the end of each work period. The risk, of course, is going over your allotted time – or budgeting that time incorrectly – so be realistic about what you think you can get done in an hour or two. Be careful not to get too granular with your time – split time into 30-minute intervals at the very smallest – and leave time for housekeeping issues like checking email, eating lunch, and taking breaks.

Managing By Spreadsheet

I use an Excel spreadsheet to keep track of pending and outstanding invoices, but it can also work as a deadline management utility if you just add a column or two to it. A typical, simple billing spreadsheet might include columns for the client name, the assignment, the amount owed, and the date of the invoice. Now consider adding a date of assignment, deadline, and any needed note fields to the spreadsheet. This way you can build a very simple but effective way to look at all your outstanding work at a glance.

In practice, I split the spreadsheet into completed jobs and in-progress jobs (completed jobs at the top of the sheet, pending ones at the bottom), which makes it even easier to see what I need to prioritize in my work week and what’s already finished.

Your Inbox Is Your Friend

Your standard email inbox can also work as a good motivator and reminder of what needs to get done and when. It helps if you think of your inbox as a form of to-do list, where you keep one (and only one) email in the inbox relating to each project you have underway. Additional emails related to each project should be filed away in relevant folders, and junk mail simply deleted. This technique won’t work at all if you’re the kind of person who never deletes email from the inbox.

With your inbox pared down to a reasonable size – about 20 messages is the maximum number that I find manageable when pursuing this strategy – you can use color coding, such as the Category system built into Outlook – to sort messages based on task. For example, I categorize items I need to work on today as red, tomorrow as orange, and later this week as yellow. It’s not a very detailed way to keep track of projects, but because I have my email client open all day, it serves as a continuous reminder of what needs to get done and with little more than a glance.

To-Do Lists on Steroids

For some, nothing works better than a simple unstructured list of things to do, and that’s fine – but why stop at a static list of tasks? Assign dates on your to-do list and use color-coding (via colored pens or highlighters) to indicate tasks with higher priorities. Don’t let to-do lists get too big, or they lose their effectiveness and become overwhelming. You can also use Elance’s built-in “My Jobs” feature to quickly get a snapshot of everything you’re working on at the moment.

Combining Strategies

The strategies outlined above are not mutually exclusive, and adopting more than one of them can make it even easier to keep tabs on multiple projects. For example, the inbox strategy can work as a continuous reminder of what needs to get done, while your spreadsheet gives you a centralized place to check in once a day on your in-process tasks, giving you a longer-range view. Mix and match strategies until you find the set that works for you!

Christopher Null is the author of the books Half Mast and Five Stars! How to Become a Film Critic, the World’s Greatest Job, blogs daily for Yahoo! Tech, edits the popular movie review website Filmcritic.com, blogs about wine and spirits for Drinkhacker.com, and freelances regularly for PCWorld, Wired, and numerous other websites and magazines. His personal weblog can be found at chrisnull.com.

via How To Manage Multiple Freelance Projects | Elance.

Aug 12

Yes, there is, at least according to this article: Entrepreneurial Character Traits and Related Moral Virtues

Maintaining ethics, morals and integrity in the modern business world

By: Sprigley Allan, SDSU ‘11
EMC programs Morality and ethics in business can be an interesting discussion. You should not overlook the clear connections between entrepreneurial character traits and their related moral virtues. A student interested in entrepreneurship is taught both, the practical traits of business success as well as the ethics and moral virtues they should stand for. Although most conventional wisdom suggests teaching these two topics as separate ideas, not all agree. According to The Journal of Private Enterprise these topics should not only be taught together but that they are mutually supporting. The following table itemizes both the necessary traits of a successful entrepreneur and the corresponding moral virtues.

Entrepreneurial Character Traits Moral Virtue
Knowledge and Creativity Rationality
Ambition Pride
Guts Courage
Initiative Integrity
Perseverance Independence
Trial and Error Objectivity
Productivity Productiveness

Together the left and right side of the above chart constitutes an entrepreneurial code for business ethics. According to The Journal of Private Enterprise, the list of virtues listed above is both very Aristotelian (Aristotle, 1984; see Aristotle’s discussions of courage in Book III, pride as the “crown” of the virtues, truthfulness, and liberality with respect to money in Book IV, justice in Book V, and phronesis or practical wisdom in Book VI of Nicomachean Ethics) and very Objectivist (Rand, 1964).

This conjunction of entrepreneurial traits and moral virtues shows the fallacy in believing that success according to business criteria and success according to ethical criteria can not be one in the same. Whether entrepreneurs are developing their business plans, dealing with investors, employees, competitors or customers it is imperative that they have a strong foundation in ethical business practices.

Ethics are a classic example of something that rests on a slippery slope. When an aspiring entrepreneur breaks any of these moral virtues or is deceitful in their business practice, the bottom line of their business ultimately reflects this. To assure the respect of their employees, investors and customers an entrepreneur must follow an entrepreneurial code for business ethics. What will you create?

Jun 17

Published on May 5th, 2009 by Matthew Dandurand

Today it seems as though there is a race for businesses to get online. Sure, they’re templates that allow you to “fill in the blanks,” add a few stock photos and throw up a website real quick. This is the cheap way to do it, but what most businesses don’t realize is that when you use a template that thousands of other websites have used, you’re business is also seen as “cheap.”

Your website should be custom designed with your customer in mind. You have spent time creating a brand and image for your company. Why destroy that brand with a website design that a thousand other people are also using? By doing so, you are sending out the message that you don’t want to be unique and that you are not better than your competitors.

Choose a Website Designer that is Raising the Bar

When selecting a website design service, it’s vital that they not only fulfill your needs in the design aspect of web development, but also ensure that your website is a direct extension and reflection of your business. The right designer will assist you with:

Business Development – Your brand image, logo design, brand development and even the training of your own webmaster.

Business Consulting – Creating the color palette, icons and other nomenclature specific to your business that will create an overall professional look for your company.

Identity & Branding – Creating more than just business cards and letterhead, but also customized emails, newsletters and more.

Information Architecture – Creating a solution that allows you to create an easy to use solution for the update and management of your website.

Web & Graphic Design – Services that mesh your corporate identity with your online portrayal. Combining the components of your brand and identity into your web design creates harmony between your marketing materials and branding as a whole.

Logo Design – The creation of your logo because your logo is your business’s face. This is how customers will identify with you.

Business Collateral – Creating print material that corresponds with your website’s design and graphics. It should all work together cohesively and the right designer will help you to ensure just that.

Marketing & Sales Material – Ensuring that every aspect of your website works with your marketing and sales material as well from your letterhead to other promotional items such as press releases, fact sheets, press kits, and more.

Services Your Web Designer Should Provide

Not only should your website and business image work together cohesively, but it must appeal to the customer or client as well. A premiere website design service will ensure that your website does just that by providing you with:

An appealing header and logo that is easy for your customer to remember.

High quality photographs that show off your location, products and property.

A color scheme with aesthetic tones that convey an up-to-date view of your business.

A professional website appearance that shows you are an authority in your industry.

Browser compatibility that ensures all Internet users can view your site the way it was meant to be seen whether they use Microsoft Internet Explorer, Mozilla Firefox or Apple Safari.

Analytics that provide you with information on your traffic and the usability of your website.

Specific coding that influences on the search engines see your website and provide optimal usability.

Today’s process of web design should not be one that merely creates a cookie cutter website design. By selecting the right website designer, you should find customer service that goes beyond graphics and coding, but also ensures your business image as a whole is one of modern professionalism. Anything less means that you are sending customers to your competition.

via Does Your Website Send the Wrong Message? « Media Contour.

May 26

Here’s Inc.com’s list of 6 Ways to Be a Better CEO

  1. Delegate More
  2. Become a Better Judge of People
  3. Communicate Well With Your Board
  4. Get Better at Picking Winning Ideas
  5. Develop a Sense of Humor
  6. Just Be More Patient

Wow, Inc., groundbreaking stuff here.

Well, the purpose of this post wasn’t really to criticize, but rather to illustrate that it’s not really what you do, but who you are that makes you successful. Something I’ve been realizing from reading several blogs, books, articles and web sites about business leadership is that everything that is being taught comes straight from the Bible. If we just focus on being who we were made to be, we’ll achieve whatever success we can handle. It’s that simple.

6 Ways to Be a Better CEO | Inc.com.

May 4

The smartest companies already realize that it’s the guys working the assembly line that get the best ideas.

The Power of Listening, Open-Book Management Article – Inc. Article.

Apr 2

Here’s a short list of some of the web conferences happening around the globe during 2009:

Mar 3

How much time do I need to spend in social media each day?

via Techno//Marketer – Matt Dickman on Digital Marketing and Social Media: The two hour minumum.

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