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	<title>WorldLight Media</title>
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	<link>http://blog.worldlightmedia.com</link>
	<description>Peek Inside The Web Design Industry</description>
	<pubDate>Sat, 11 Oct 2008 14:30:19 +0000</pubDate>
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		<title>Dropin&#8217; the ZERO and Gettin&#8217; with the HERO: Switching from PayPal to Google Checkout for my business Credit Card Processing</title>
		<link>http://blog.worldlightmedia.com/dropin-the-zero-and-gettin-with-the-hero-switching-from-paypal-to-google-checkout-for-my-business-credit-card-processing/</link>
		<comments>http://blog.worldlightmedia.com/dropin-the-zero-and-gettin-with-the-hero-switching-from-paypal-to-google-checkout-for-my-business-credit-card-processing/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 04:17:52 +0000</pubDate>
		<dc:creator>Nathan Solla</dc:creator>
		
		<category><![CDATA[Latest Headlines]]></category>

		<category><![CDATA[comparison]]></category>

		<category><![CDATA[differences]]></category>

		<category><![CDATA[Google Checkout]]></category>

		<category><![CDATA[Paypal]]></category>

		<category><![CDATA[paypal sucks]]></category>

		<guid isPermaLink="false">http://blog.worldlightmedia.com/?p=23</guid>
		<description><![CDATA[For nearly ten years now, I have been a PayPal customer. For most of that time, I have also been a PayPal merchant. But, after a long series of disappointing antics from PayPal, I am going to drop them like a ton of bricks and switch to Google Checkout.

Problems with PayPal are very common
Now, I [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="text-align: justify;">For nearly ten years now, I have been a PayPal customer. For most of that time, I have also been a PayPal merchant. But, after a long series of disappointing antics from PayPal, I am going to drop them like a ton of bricks and switch to Google Checkout.</p>
<p class="MsoNormal" style="text-align: justify;">
<p class="MsoNormal" style="text-align: justify;"><strong>Problems with PayPal are very common</strong></p>
<p class="MsoNormal" style="text-align: justify;">Now, I am a loyal person, and even though I signed up for Google Checkout long ago, I have kept using PayPal on my website and for online purchases. But this last string of events, which includes PayPal cutting off my access to my funds without explaining the details about why, then asking me to jump through hoop after hoop for three months, in order to get it back, was enough to get anyone, even a perpetually - sometimes annoyingly - optimistic fellow like me, peeved. (Purportedly, it was due to a &#8220;security issue&#8221; which they refused to elaborate on despite several requests.)</p>
<p class="MsoNormal" style="text-align: justify;">
<p class="MsoNormal" style="text-align: justify;"><strong>PayPal Sucks at helping scam victims - no wonder PayPal customers are so often targeted</strong></p>
<p class="MsoNormal" style="text-align: justify;">Then there was the time I got totally shafted by PayPal&#8217;s claim filing system&#8230; Costing me over $500 and many, many hours of my time&#8230; Long story short, after spending hours typing in the details of how I just got scammed, then hitting the &#8220;escalate&#8221; button, my inbox got INSTANTLY zapped with a notice that PayPal READ MY CLAIM (in 3.2 nanoseconds, wow!) and based on the circumstances, decided to ruled against me! Grrr, that was infuriating. But still, the camel&#8217;s back could handle a bit more straw, or so it seemed.</p>
<p class="MsoNormal" style="text-align: justify;">
<p class="MsoNormal" style="text-align: justify;"><strong>PayPal&#8217;s transaction fees are quite simply a ridiculous joke!</strong></p>
<p class="MsoNormal" style="text-align: justify;">Finally, there was my last merchant transaction fee, where I was charged  a whopping - and this is not an exaggeration - <strong>33% </strong>to process the payment! 1/3rd of the payment I recieved went into PayPal&#8217;s pocket.</p>
<p class="MsoNormal" style="text-align: justify;"><strong>Google Checkout to the rescue</strong></p>
<p class="MsoNormal" style="text-align: justify;">
<p class="MsoNormal" style="text-align: justify;">Anyways, I am all better, not bitter, now that I have found Google Checkout! What&#8217;s more? They offer FREE payment processing to their AdWords clients. Read this (from their website):</p>
<p><a href="https://checkout.google.com/sell/settings?section=IntegrationWizard"></a></p>
<p class="MsoNormal" style="text-align: justify;">
<blockquote>
<p class="MsoNormal" style="text-align: justify;">Google Checkout is a fast, convenient checkout process that brings you more customers and allows them to buy from you with a single login – and you can process their orders and charge their credit or debit cards for free.</p>
<p class="MsoNormal" style="text-align: justify;">If you&#8217;re an AdWords advertiser, you can earn free transaction processing through Google Checkout.</p>
<p>.For every $1 you spend on AdWords each month, you can process $10 in sales the following month through Google Checkout for free. For example, if your AdWords spend in August is $300, you can process up to $3000 in sales for free through Google Checkout in September.</p></blockquote>
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			<wfw:commentRss>http://blog.worldlightmedia.com/dropin-the-zero-and-gettin-with-the-hero-switching-from-paypal-to-google-checkout-for-my-business-credit-card-processing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Chrome and Gmail &#8212; I&#8217;ll stick to Firefox!</title>
		<link>http://blog.worldlightmedia.com/chrome-and-gmail-a-bad-comb/</link>
		<comments>http://blog.worldlightmedia.com/chrome-and-gmail-a-bad-comb/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 18:35:11 +0000</pubDate>
		<dc:creator>Nathan Solla</dc:creator>
		
		<category><![CDATA[Latest Headlines]]></category>

		<category><![CDATA[Chrome]]></category>

		<category><![CDATA[firefox]]></category>

		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://blog.worldlightmedia.com/?p=22</guid>
		<description><![CDATA[Now that I have had a couple of weeks to try out Chrome, Google&#8217;s new Web Browser, I can finally give it a review.
Based on the kind of work I do, the browser is my most useful tool. No other software comes close in terms of hours spent in heavy usage than my trusty web [...]]]></description>
			<content:encoded><![CDATA[<p>Now that I have had a couple of weeks to try out Chrome, Google&#8217;s new Web Browser, I can finally give it a review.</p>
<p>Based on the kind of work I do, the browser is my most useful tool. No other software comes close in terms of hours spent in heavy usage than my trusty web browser. But I also heavily rely on Google Apps, especially Gmail , Google Analytics, Google Calendar, and, well just about all of it. So, I expected that Chrome would be better suited to handle Gmail than Firefox, since both are Google Products. Unfortunately, that is not the case.</p>
<p>Forget that fact that there are no handy plugins like BetterGmail2 that I can use with Chrome, let&#8217;s just focus on usability: Firefox is more usable, in just about every way. With FF, I can paste pretty much everything into a composed email and it will line up properly. With Chrome, it lacks the intuitive style of FF to know what I want to do&#8230; Simple pasting of content copied off the web becomes a chore, rather than a convenience.</p>
<p>Scrolling with my mouse-wheel is another weakness in Chrome, or strength in FF. FF intuitively knows what I want to have happen when I move that thing up and down. With Chrome, I have to add a couple of extra clicks to get the mouse wheel to function the way it should function.</p>
<p>In all fairness, Chrome is in it&#8217; first beta release, and all of these perks have not made it&#8217;s way in yet, plausibly, and so I&#8217;ll give it another try in version 1.0. For now, thank God for Firefox!</p>
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		<title>Starting an Online Business in a Down Economy</title>
		<link>http://blog.worldlightmedia.com/starting-an-online-business-in-a-down-economy/</link>
		<comments>http://blog.worldlightmedia.com/starting-an-online-business-in-a-down-economy/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 16:39:12 +0000</pubDate>
		<dc:creator>Nathan Solla</dc:creator>
		
		<category><![CDATA[Latest Headlines]]></category>

		<category><![CDATA[Economy]]></category>

		<category><![CDATA[Starting an Online Business]]></category>

		<guid isPermaLink="false">http://blog.worldlightmedia.com/?p=21</guid>
		<description><![CDATA[Starting an Online Business in a Down Economy - Entrepreneur.com
As shoppers flock to their computers instead of driving to the mall, entrepreneurs with e-businesses can make a hefty sum
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			<content:encoded><![CDATA[<blockquote><p><a href="http://www.entrepreneur.com/ebusiness/gettingstarted/article197198.html">Starting an Online Business in a Down Economy - Entrepreneur.com</a></p>
<p>As shoppers flock to their computers instead of driving to the mall, entrepreneurs with e-businesses can make a hefty sum</p></blockquote>
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		<title>The Entrepreneur as Leader - Entrepreneur.com</title>
		<link>http://blog.worldlightmedia.com/the-entrepreneur-as-leader-entrepreneurcom/</link>
		<comments>http://blog.worldlightmedia.com/the-entrepreneur-as-leader-entrepreneurcom/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 14:19:44 +0000</pubDate>
		<dc:creator>Nathan Solla</dc:creator>
		
		<category><![CDATA[Great Resources]]></category>

		<category><![CDATA[Entrepreneur]]></category>

		<category><![CDATA[Leadership]]></category>

		<category><![CDATA[principles]]></category>

		<guid isPermaLink="false">http://blog.worldlightmedia.com/?p=20</guid>
		<description><![CDATA[The Entrepreneur as Leader - Entrepreneur.com
The Entrepreneur as Leader
Aspire to achieve 10 key leadership qualities and watch your business success skyrocket.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.entrepreneur.com/humanresources/employeemanagementcolumnistdavidjavitch/article196720.html">The Entrepreneur as Leader - Entrepreneur.com</a><br />
The Entrepreneur as Leader<br />
Aspire to achieve 10 key leadership qualities and watch your business success skyrocket.</p>
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		<title>Improving Your Memory: Tips and Techniques to improve memory</title>
		<link>http://blog.worldlightmedia.com/improving-your-memory-tips-and-techniques-to-improve-memory/</link>
		<comments>http://blog.worldlightmedia.com/improving-your-memory-tips-and-techniques-to-improve-memory/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 16:34:10 +0000</pubDate>
		<dc:creator>Nathan Solla</dc:creator>
		
		<category><![CDATA[Great Resources]]></category>

		<category><![CDATA[life]]></category>

		<category><![CDATA[memory]]></category>

		<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://blog.worldlightmedia.com/?p=19</guid>
		<description><![CDATA[Improving Your Memory: Tips and Techniques to improve memory
Many people don&#8217;t realize that you can actually improve your cerebral fitness. Cognition, concentration, focus, stress reduction and memory improvement are all skills that can be exercised and improved upon, just like swimming or riding a bike.
Without memory your life&#8217;s experiences have little value.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.helpguide.org/life/improving_memory.htm">Improving Your Memory: Tips and Techniques to improve memory</a></p>
<p>Many people don&#8217;t realize that you can actually improve your cerebral fitness. Cognition, concentration, focus, stress reduction and memory improvement are all skills that can be exercised and improved upon, just like swimming or riding a bike.</p>
<p>Without memory your life&#8217;s experiences have little value.</p>
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		<title>Chrome is Google&#8217;s new web browser.</title>
		<link>http://blog.worldlightmedia.com/chrome-is-googles-new-web-browser/</link>
		<comments>http://blog.worldlightmedia.com/chrome-is-googles-new-web-browser/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 22:15:01 +0000</pubDate>
		<dc:creator>Nathan Solla</dc:creator>
		
		<category><![CDATA[Latest Headlines]]></category>

		<category><![CDATA[Browser]]></category>

		<category><![CDATA[Chrome]]></category>

		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://blog.worldlightmedia.com/?p=17</guid>
		<description><![CDATA[Google is launching a new web browser, available now in Beta version, known as &#8220;Chrome&#8220;.   While in my line of work, my web browser is by far the most commonly used tool in my repertoire, I am curious to see how Chrome compares to Firefox. I already use just about all of Google&#8217;s products. A [...]]]></description>
			<content:encoded><![CDATA[<p>Google is launching a new web browser, available now in Beta version, known as &#8220;<a title="Download now" href="http://www.google.com/chrome" target="_blank">Chrome</a>&#8220;.   While in my line of work, my web browser is by far the most commonly used tool in my repertoire, I am curious to see how Chrome compares to Firefox. I already use just about all of Google&#8217;s products. A browser is a smart move for them, giving them total control of the software in which all of their apps are viewed, rather than relying on Firefox or IE to adhere to standards. This way, they can dictate the standards, and tailor their apps accordingly.</p>
<p><a href="http://googleblog.blogspot.com/2008/09/fresh-take-on-browser.html">Read the Official Google Blog here</a></p>
<p style="padding-left: 30px;">At Google, we have a saying: “launch early and iterate.” While this approach is usually limited to our engineers, it apparently applies to our mailroom as well As you may have read in the blogosphere, we hit &#8220;send&#8221; a bit early on a comic book introducing our new open source browser, Google Chrome. We will be launching the beta version of Google Chrome tomorrow in more than 100 countries.</p>
<p style="padding-left: 30px;">So why are we launching Google Chrome? Because we believe we can add value for users and, at the same time, help drive innovation on the web.</p>
<p style="padding-left: 30px;">All of us at Google spend much of our time working inside a browser. We search, chat, email and collaborate in a browser. And in our spare time, we shop, bank, read news and keep in touch with friends &#8212; all using a browser. Because we spend so much time online, we began seriously thinking about what kind of browser could exist if we started from scratch and built on the best elements out there. We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that&#8217;s what we set out to build.</p>
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		<title>Confessions of a freeware junkie: Article: Build a malware fightin&#8217; USB drive</title>
		<link>http://blog.worldlightmedia.com/confessions-of-a-freeware-junkie-article-build-a-malware-fightin-usb-drive/</link>
		<comments>http://blog.worldlightmedia.com/confessions-of-a-freeware-junkie-article-build-a-malware-fightin-usb-drive/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 20:00:04 +0000</pubDate>
		<dc:creator>Nathan Solla</dc:creator>
		
		<category><![CDATA[Great Resources]]></category>

		<guid isPermaLink="false">http://blog.worldlightmedia.com/?p=16</guid>
		<description><![CDATA[Now you can have a complete toolbox for fighting virii, spyware, etc. right on your USB drive to use in case you get totally shut down!

As a computer guy, I find that I am the first stop for many folks that have a PC infected with Spyware/Malware or viruses from here on out, just referred [...]]]></description>
			<content:encoded><![CDATA[<p>Now you can have a complete toolbox for fighting virii, spyware, etc. right on your USB drive to use in case you get totally shut down!</p>
<blockquote><p>
As a computer guy, I find that I am the first stop for many folks that have a PC infected with Spyware/Malware or viruses from here on out, just referred to as &#8220;malware&#8221;. Some of these infections are pretty nasty&#8230;resulting in a system that boots and runs reasonably well performance-wise, but disables key features of the system so you can&#8217;t easily get rid of whatever it was that infected you in the first place.</p>
<p><a href="http://thefreewarejunkie.com/2008/07/build-malware-fightin-usb-drive.html">Read more</a></p></blockquote>
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		<title>Classic Insulation &#038; Pest Control Website Launched by WorldLight Media</title>
		<link>http://blog.worldlightmedia.com/classic-insulation-pest-control-website-launched-by-worldlight-media/</link>
		<comments>http://blog.worldlightmedia.com/classic-insulation-pest-control-website-launched-by-worldlight-media/#comments</comments>
		<pubDate>Sat, 28 Jun 2008 18:21:15 +0000</pubDate>
		<dc:creator>Nathan Solla</dc:creator>
		
		<category><![CDATA[Latest Headlines]]></category>

		<category><![CDATA[Classic Insulation &amp; Pest Control]]></category>

		<category><![CDATA[News Release]]></category>

		<guid isPermaLink="false">http://blog.worldlightmedia.com/?p=15</guid>
		<description><![CDATA[Mount Vernon, WA - Classic Insulation &#38; Pest Control has hired WorldLight Media to produce it&#8217;s new Branding Identity. The centerpiece of this Brand Strategy is their new website: www.ClassicInsulation.com. But they also have completely updated their corporate image with a new logo, business cards, yellow page ads, and brochures. &#8220;Everything about the way this [...]]]></description>
			<content:encoded><![CDATA[<p>Mount Vernon, WA - Classic Insulation &amp; Pest Control has hired <a title="Worldlight media" href="http://www.worldlightmedia.com" target="_blank">WorldLight Media</a> to produce it&#8217;s new Branding Identity. The centerpiece of this Brand Strategy is their new website: <a title="Classic Insulation &amp; Pest Control" href="http://blog.worldlightmedia.com/wp-admin/Classic Insulation &amp; Pest Control" target="_blank">www.ClassicInsulation.com</a>. But they also have completely updated their corporate image with a new logo, business cards, yellow page ads, and brochures. &#8220;Everything about the way this company looks has been enhanced&#8221; said Nathan Solla, Creative Director of the campaign and Owner of WorldLight Media. &#8220;Classic Services already has a solid reputation of quality service in the community, but their current branding didn&#8217;t do a good enough job of showcasing that quality.  Now every time they engage in marketing activity, everything their customer sees is saturated with an image of high quality professionalism that truly reflects their commitment to excellence.&#8221;</p>
<p>While Classic Insulation &amp; Pest Control offers many valuable services, it was difficult to come up with a new identity for the logo that was simple, yet easy to remember and pronounce. &#8220;&#8216;Classic Services&#8217; is the name they may mention while answering the phones, but it does not say really anything about what they do,&#8221; Solla said, &#8220;Plus, the domain name was already taken!&#8221;</p>
<p>After conducting an analysis of the industry and target market, the domain name &#8220;classicinsulation.com&#8221; was selected. &#8220;Eventually, other domain names, like &#8216;classicpestcontrol.com&#8217; and &#8216;classicservices.com&#8217; will become available,&#8221; predicted Solla, &#8220;and we can help them acquire those domains to further their brand strategy.&#8221;</p>
<p>For now, check out the new website: <a href="http://www.classicinsulation.com/">Classic Insulation &amp; Pest Control</a></p>
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		<title>Custom Top-Level-Domains in Spring 2009&#8230; For $100k+</title>
		<link>http://blog.worldlightmedia.com/custom-top-level-domains-in-spring-2009-for-100k/</link>
		<comments>http://blog.worldlightmedia.com/custom-top-level-domains-in-spring-2009-for-100k/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 21:20:03 +0000</pubDate>
		<dc:creator>Nathan Solla</dc:creator>
		
		<category><![CDATA[Latest Headlines]]></category>

		<category><![CDATA[custom]]></category>

		<category><![CDATA[domain names]]></category>

		<category><![CDATA[ICANN]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[TLD]]></category>

		<guid isPermaLink="false">http://blog.worldlightmedia.com/?p=14</guid>
		<description><![CDATA[Did you ever want your own TLD (Top Level Domain)? Instead of having a website with a standard TLD like .COM or .NET, why not .BOB or .Dude or .News or .Honda? Well, today the ICANN voted to proceed with plans to make custom TLDs available.
&#8220;This is a historic resolution,&#8221; said Peter Dengate Thrush, chairman [...]]]></description>
			<content:encoded><![CDATA[<p>Did you ever want your own TLD (Top Level Domain)? Instead of having a website with a standard TLD like .COM or .NET, why not .BOB or .Dude or .News or .Honda? Well, today the ICANN voted to proceed with plans to make custom TLDs available.</p>
<blockquote><p>&#8220;This is a historic resolution,&#8221; said Peter Dengate Thrush, chairman of Icann&#8217;s board. &#8220;It&#8217;s going to make a big difference to how the Internet looks and works.&#8221;</p>
<p>ICANN officials said some technical issues for the new system must still be worked out, but it could be reviewing the first applications for new TLDs as early as next spring. The application fee is expected to cost more than $100,000.</p>
<p>Under the new system, individuals, companies or groups could apply to have any string of letters established as a domain name. It could be a vanity name, for example &#8212; .smith &#8212; or a category name like .sports or .perfume. A company could also change its domain to reflect its brand, so Apple.com could become Apple.mac, for instance.</p>
<p>(source: http://www.reuters.com/article/technologyNews/idUSN2635186520080626)</p></blockquote>
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		<title>Did Firefox 3 Pull the Old Bait and Switch Routine?</title>
		<link>http://blog.worldlightmedia.com/did-firefox-3-pull-the-old-bait-and-switch-routine/</link>
		<comments>http://blog.worldlightmedia.com/did-firefox-3-pull-the-old-bait-and-switch-routine/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 23:55:14 +0000</pubDate>
		<dc:creator>Nathan Solla</dc:creator>
		
		<category><![CDATA[Latest Headlines]]></category>

		<category><![CDATA[bookmark]]></category>

		<category><![CDATA[bugs]]></category>

		<category><![CDATA[cpu]]></category>

		<category><![CDATA[firefox 3]]></category>

		<category><![CDATA[hogging]]></category>

		<category><![CDATA[ram]]></category>

		<category><![CDATA[slow]]></category>

		<guid isPermaLink="false">http://blog.worldlightmedia.com/?p=13</guid>
		<description><![CDATA[We all know about Firefox 2&#8217;s ghastly fallbacks. The memory hogging, CPU sucking days were supposed to be over with the release of the new Firefox 3 browser, right? Or so they said&#8230;
I&#8217;ll be the first to admit, (or rather, the 409,718th to admit) that the RC1 and RC2 &#8220;pre-release&#8221; versions of the Firefox 3 [...]]]></description>
			<content:encoded><![CDATA[<p>We all know about Firefox 2&#8217;s ghastly fallbacks. The memory hogging, CPU sucking days were <em>supposed </em>to be over with the release of the new Firefox 3 browser, right? Or so they said&#8230;</p>
<p>I&#8217;ll be the first to admit, (or rather, the 409,718th to admit) that the RC1 and RC2 &#8220;pre-release&#8221; versions of the Firefox 3 browser were in fact much faster, much more memory efficient, and, in general, offered a more enjoyable browsing experience than their predecessors.</p>
<p>However, today Mozilla launched the &#8220;Official&#8221; release of the Firefox 3 browser, which I downloaded and installed about 2 hours ago.  And, as you may have guessed, the browser is once again up to it&#8217;s old shenanigans! So, slow, so, so slow. So much RAM being wasted! (On what?)</p>
<p>In sales, they call this &#8220;bait and switch&#8221;. They &#8220;bait&#8221; you with one product whilst boasting it&#8217;s extravagant features, then, once you&#8217;re hooked, they &#8220;switch&#8221; it with an inferior product. In most countries, the practice is completely ILLEGAL! Companies found guilty would have to pay back the consumers. However, we did not have to purchase this browser, it was free. But that doesn&#8217;t mean it comes with out a hefty price: Your Time (and your electricity to push your now severely overworked CPU).</p>
<p>There are also quite a few bugs that I&#8217;ve noticed. Such as, when trying to add a bookmark by dragging the favicon into the bookmark bar&#8217;s folder, there are some sub menu tiers that cannot be accessed.  And pressing Control-D to bookmark doesn&#8217;t remember the last folder you added a bookmark to (unless you added it in one certain way, via the CTRL-D dialogue box).  I even emailed these bugs to Mozilla, but they released the new version without fixing them for some reason.</p>
<p>So, to me, the new version is worthless. The result: I will be re-installing FF2 as soon as I get the chance.</p>
<p>If you haven&#8217;t done so yet, please do not bother upgrading to the new browser.</p>
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