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“The Fresno area offers several strategic advantages, including close proximity to Silicon Valley and the Greater Los Angeles area,” explained Nathan Solla, CEO of WorldLight Media. Fresno is located in California’s Central Valley, roughly equidistant from the populous regions of San Fransisco and Los Angeles. With a population of over 500,000, Fresno is slightly smaller than Seattle’s population of roughly 600,000 people, according to the 2000 US Census Bureau Data. “A higher population means more small businesses are needed to serve those people, and that means more websites,” said Solla.

“We also believe that Fresno will be one of the cities chosen by Google to test out Google Fiber for Communities,” Solla said, speaking about Google’s announcement to build and test an ultra high-speed broadband network in a handful of experimental locations across the country, which have yet to be determined. “This will breath new life into the Central Valley’s stagnating Web Design industry,” predicted Solla, “and we aim to be prepared for it.” Google plans to announce the cities selected for the experimental network at the end of the year.

WorldLight Media will continue operations in Washington in order to service it’s existing client base. “Our Seattle office is still growing stronger than ever, in fact 2009 was our best year on record, despite the down economy,” stated Solla, “We will continue to build upon our strong client relationships in each of our branches.”

According to WorldLight Media, the secret to their growth has been their commitment to providing a high quality of service to their clients. It seems to be working. In the last year, WorldLight Media has doubled the size of its workforce and forged several new partnerships with area vendors. WorldLight Media attributes most its latest growth to partnering with other marketing agencies, becoming their exclusive provider of Web Developing and SEO services.

Despite these successes, Solla tries to remain grounded. “We are growing, but we’re still a small player, overall. We’ve got the biggest vision, though,” Solla smiled, speaking of the company’s ambitious vision; to be the world’s largest web design company. “I just feel blessed to be positioned right here at the intersection of the right place and the right time.”

The address of the new office has not yet been announced, however, their new phone number is already in service: (559) 9-DESIGN.
For further information, contact: Nathan Solla, www.worldlightmedia.com, 360-547-1177.

http://www.pressreleasepoint.com/worldlight-media-announces-new-fresno-branch

http://www.1888pressrelease.com/worldlight-media-announces-new-fresno-branch-to-open-in-may-pr-199410.html

Various studies have been conducted to find out just what influences people’s perception of a website’s credibility:

• Stanford-Makovsy Web Credibility Study 2002: Investigating What Makes Web Sites Credible Today
• What Makes A Web Site Credible? A Report on a Large Quantitative Study
• The Elements of Computer Credibility
• Elements that Affect Web Credibility: Early Results from a Self-Report Study (Proceedings of ACM CHI 2000 Conference on Human Factors in Computing Systems, v.2, New York: ACM Press)

We don’t know if Fever app is any good, but the sleek user interface and website make a great first impression.

One interesting finding of these studies is that users really do judge a book by its cover… or rather, a website by its design. Elements such as layout, consistency, typography, color and style all affect how users perceive your website and what kind of image you project. Your website should project not only a good image but also the right one for your audience.

Other factors that influence credibility are: the quality of the website’s content, amount of errors, rate of updates, ease of use and trustworthiness of authors.

Fan pages also provide a good source of incoming links to your website. Indexed by Google, fan pages often show up in the top ten results for brands.

Here are some of the ways you can make the most of your Facebook Page:

• Offer an incentive to become a fan, such as a discount or coupon, or have a draw for a gift certificate. This is a terrific way to build your number of fans quickly.
• Communicate, don’t advertise. Ask for feedback and have a conversation. Avoid relaying a message that’s merely saying “buy my stuff.” No one wants to see that in their Facebook feed.
• Add local events and share them with fans; encourage them to share these with their friends.

Go create a Facebook page for your business now. Be sure to include at least the following information:

• Info section with description of your business
• Photo or logo

Once you have your page set up, send a message to all your friends and let them know. When you’ve garnered 25 fans, you can get your own username here.

On a side note, you can also use Facebook Advertising to promote your fan page, focusing it specifically on your local area and target demographic.

Read more: http://www.sitepoint.com/newsletter/viewissue.php?id=2&issue=484

The following are 10 popular strategies that companies use to maximize their digital-marketing mix:

1. Use email-marketing newsletters to announce new LinkedIn, Facebook, or Twitter feeds, directing readers to social-networking websites for signup.
2. Use Twitter to link followers to your latest blog post or email newsletter online to fuel interest and re-tweets.
3. Include an option to join the company’s social networks in the email-newsletter registration section.
4. Use the sidebar on your email-marketing newsletter to list all company social-networking profiles, and use those profiles to gather email-newsletter signups.
5. Invite customers to participate in YouTube viral-marketing video contests that show real consumers using and enjoying your products or solutions.
6. Read and respond to comments within social networks, developing newsletter or blog articles around topics readers discuss the most.
7. Launch a regular Q&A section in your company’s email newsletter that specifically addresses reader questions across all social-networking platforms.
8. Include a link to your Help forum or YouTube video tutorial within purchase-confirmation emails.
9. Include a social-bookmark console on product pages in case readers want to share your website or products with others.
10. Join relevant LinkedIn and Facebook groups, assigning knowledgeable representatives within your company to answer questions, thus positioning your company as a valuable industry resource.

Maximize Your Digital-Marketing Mix: read more…

1. SMALL BUSINESS WEBSITES

The Website is the new store front. It’s vital for a small business websites to make a powerful and lasting first impression. If you drive up to a store and it looks run-down and broken, are you going to feel good about going inside?

WE OFFER PROFESSIONAL WEB DESIGN SERVICES

Our designs are always professional and attractive. You don’t want to build a web site that makes your company look cheap or insignificant. You want to please your clients, not frustrate them. Our web sites are pure pleasure to surf, informative, and we always make it easy to find what most people are looking for.

2. SEARCH ENGINE OPTIMIZATION

How many of you prefer to use Google over the Yellow Pages.

The American Dialect Society has just recently named “Google” the word of the decade. The previous decade’s word was “web”. Did you notice the trend?

Social Media Optimization is another service that we are starting to get a lot of requests for. A recent survey of online retailers found that 86% of businesses already have a Facebook Fan Page, and 99% of businesses plan to get one this year.

It’s an immediate priority. We can help you with that.

3. STRATEGIC BRANDING AND CORPORATE IDENTITY

If you want your business to be attractive you’ve got to look sharp! Most companies understand that it’s important to promote your brand. ITS been proven to be effective countless times. Our most successful clients get a world class logo to go with their new web site

How to refer business to us:

Now giving us referrals is very easy. All you have to do is find someone who wants to be more successful in business. Any business owner who wants a raise is a good candidate. People who are truly serious about succeeding in business will have a polished and professional image online and in all their marketing.

If you meet someone who has an unprofessional email address (like hotmail or Verizon or Comcast) on their business cards, that is a serious problem. It’s likely they don’t have a website, or if they do, they are very ashamed of it. Send them to us and we will help them to grow.

1. Logo
2. Typography
3. Colors
4. Brand
5. Quality
6. Community
   
7. Culture
   

7 Ingredients Of Good Corporate Design.

Here’s how:

1.You’ll want to adjust your “notifications”, that way you won’t get an email notification each time something happens on facebook. That gets annoying and will control your inbox if you don’t change it. Then, bookmark facebook in your browser, so you can quickly go to it whenever YOU want.

2. You’ll also want to control your “privacy settings” to limit who can see you, talk to you, see pictures of you, etc… I limit everything to “Only Friends” so only people who you’ve accepted as Facebook friends can see your wall/status/etc…

If you want to know how to do this and more, here’s a good guide:
http://www.allfacebook.com/2009/02/facebook-privacy/

If you just want the quick links:

• search privacy settings page
• Profile Privacy page.
• Photos Privacy page
• News Feed and Wall Privacy page

Oh, and by the way, NEVER accept someone as a friend that you don’t really know!

Become a Fan of WorldLight Media

What is quite remarkable, however, is the extent at which brands and retailers are adopting and implementing social media tools, and their preferred social home — Facebook. According to eMarketer, a combined 99% of surveyed online retailers currently employ (86%) or plan to employ (13%) Facebook Fan Pages.

Similar stats hold true for Twitter too. 65% are already all a-Twitter, with 26% planning to get in on the action as well. If the survey results are to be trusted, nearly all online retailers will have Facebook Fan Pages, and 91% will be using Twitter for status updates by the year 2011.

Data from the “Community and Social Media Study” was gathered between August and September of this year, and shows that retail respondents are also favorable to creating and managing their own blogs, but they’re not as keen to adopt the longer form outlet as readily as they are Facebook or Twitter. In fact, at first glance, it might be a little surprising to find that only 55% of those surveyed have blogs now, but 65% and 86% have Twitter accounts or Fan Pages respectively.

social media marketing

Marry those stats against the fact that retailers still fear losing control of their branding, and you have a bit of a oxymoron. The data shows that retailers are actively adopting social media tools on third-party sites over adding social utilities like a blog, Facebook Connect (43% use today), or forums (27%) to their own sites. But, according to the report, “One of their biggest fears was that customers would abandon their site in favor of one that was more socially engaging.”

Perhaps that conundrum can be rectified by the notion that the study also found that “the primary social media goal … was to increase customer engagement.” Social sites do offer a quick and easy way to reach and engage with a broader customer base. Just look at the New England Patriots Facebook initiatives for a prime example of a big brand opting to add social utility on Facebook instead of their own website.

Interesting enough is that this study’s social media adoption rates closely mirror a recent Mzigna/Babson Executive Education study, but that particular study also found that 84% don’t measure the ROI of their social media programs. Clearly we can expect to see adoption rates continue to rise, but what happens after the Facebook (Facebook) Fan Page, Twitter (Twitter) accounts, and blogs are created still remains somewhat of a mystery.

Marysville Morning LeTip

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