Marketing ROI? Prove it.
The gold standard for measuring marketing ROI occurs when you can demonstrate a cold, hard sale as the result of viewing some marketing materials. This kind of hard data is few and far between, but progress is being made. The Microsoft marketing scorecards, for instance, contain data on how many customers spend time on a Web page about Windows Vista. They also reveal how many readers click through to a specific retail partner such as Best Buy to purchase a package.
Marketing ROI? Prove it.
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