WorldLight Media : News and Resources

SEATTLE, WA. — WorldLight Media, a strategic branding and web design company headquartered in Seattle, WA, today announced plans to open a new location in Fresno, California. The new office is scheduled to open May 1st, 2010.

“The Fresno area offers several strategic advantages, including close proximity to Silicon Valley and the Greater Los Angeles area,” explained Nathan Solla, CEO of WorldLight Media. Fresno is located in California’s Central Valley, roughly equidistant from the populous regions of San Fransisco and Los Angeles. With a population of over 500,000, Fresno is slightly smaller than Seattle’s population of roughly 600,000 people, according to the 2000 US Census Bureau Data. “A higher population means more small businesses are needed to serve those people, and that means more websites,” said Solla.

“We also believe that Fresno will be one of the cities chosen by Google to test out Google Fiber for Communities,” Solla said, speaking about Google’s announcement to build and test an ultra high-speed broadband network in a handful of experimental locations across the country, which have yet to be determined. “This will breath new life into the Central Valley’s stagnating Web Design industry,” predicted Solla, “and we aim to be prepared for it.” Google plans to announce the cities selected for the experimental network at the end of the year.

WorldLight Media will continue operations in Washington in order to service it’s existing client base. “Our Seattle office is still growing stronger than ever, in fact 2009 was our best year on record, despite the down economy,” stated Solla, “We will continue to build upon our strong client relationships in each of our branches.”

According to WorldLight Media, the secret to their growth has been their commitment to providing a high quality of service to their clients. It seems to be working. In the last year, WorldLight Media has doubled the size of its workforce and forged several new partnerships with area vendors. WorldLight Media attributes most its latest growth to partnering with other marketing agencies, becoming their exclusive provider of Web Developing and SEO services.

Despite these successes, Solla tries to remain grounded. “We are growing, but we’re still a small player, overall. We’ve got the biggest vision, though,” Solla smiled, speaking of the company’s ambitious vision; to be the world’s largest web design company. “I just feel blessed to be positioned right here at the intersection of the right place and the right time.”

The address of the new office has not yet been announced, however, their new phone number is already in service: (559) 9-DESIGN.
For further information, contact: Nathan Solla, www.worldlightmedia.com, 360-547-1177.

http://www.pressreleasepoint.com/worldlight-media-announces-new-fresno-branch

http://www.1888pressrelease.com/worldlight-media-announces-new-fresno-branch-to-open-in-may-pr-199410.html

Internet Advertising Revenues in Q3 ‘08 at Nearly $5.9 Billion – MarketWatch
PRESS RELEASE
Internet Advertising Revenues in Q3 ‘08 at Nearly $5.9 Billion
11% Increase from Q3 ‘07, Up Slightly from Q2 ‘08 Despite U.S. Economic Woes

Last update: 12:11 p.m. EST Nov. 20, 2008
NEW YORK, Nov 20, 2008 BUSINESS WIRE — The Interactive Advertising Bureau IAB and PricewaterhouseCoopers LLP PwC today announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. While double-digit annual growth continues, the quarter-to-quarter curve remains relatively flat compared to recent past performance. The Q3 2008 figures, published in the IAB Internet Advertising Revenue Report, are 2 percent higher than the Q2 2008 results. Set against strong economic headwinds in the U.S. economy, Q3 ’08’s $5.9 billion represents nonetheless the second-highest quarter results ever. For the first nine months of 2008, revenues totaled $17.3 billion, up from $15.2 billion in the same period a year ago and surpassing the record set in the first nine months of 2007 by nearly 14 percent.
“The growth of interactive advertising that we’ve been experiencing over the past few years has stabilized due in large part to the difficult current economic climate,” said Randall Rothenberg, President and CEO of the IAB. “Interactive advertising continues to be the most measurable and cost-effective way to reach consumers, and we see more and more marketers seeking to harness its power.”
David Silverman, a partner at PricewaterhouseCoopers LLP, added that, “a weakening economy will continue to be a challenge to all forms of advertising-supported media. However, the Internet should be better poised to withstand the storm given its ability to combine performance-based advertising along with broad-based branding.”
Conducted by the New Media Group of PricewaterhouseCoopers, the Internet Advertising Revenue Report was launched in 1996 by the IAB and aggregates data from all companies that report meaningful online advertising revenues. The results are considered the most accurate measurement of interactive advertising revenues as the data are compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, ad networks, free e-mail providers, and other companies selling online advertising. First- and third-quarter revenue reports are estimates, with actual figures released with the second- and fourth-quarter data respectively. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.
About PricewaterhouseCoopers:
PricewaterhouseCoopers www.pwc.com provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 155,000 people in 153 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice.
“PricewaterhouseCoopers” refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.
About the IAB:
The Interactive Advertising Bureau IAB is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
SOURCE: The Interactive Advertising Bureau

The Interactive Advertising Bureau
Marla Aaron, 212-380-4714
Marketing Communications Director
marla@iab.net

Copyright Business Wire 2008 End of Story

Fascinating article about how our society is adapting to the Internet…

How Digital Technology Has Changed the Brain – BusinessWeek
“By their 20s, young people will have spent more than 30,000 hours on the Internet and playing video games. That’s not such a bad thing”

Did you ever want your own TLD (Top Level Domain)? Instead of having a website with a standard TLD like .COM or .NET, why not .BOB or .Dude or .News or .Honda? Well, today the ICANN voted to proceed with plans to make custom TLDs available.

“This is a historic resolution,” said Peter Dengate Thrush, chairman of Icann’s board. “It’s going to make a big difference to how the Internet looks and works.”

ICANN officials said some technical issues for the new system must still be worked out, but it could be reviewing the first applications for new TLDs as early as next spring. The application fee is expected to cost more than $100,000.

Under the new system, individuals, companies or groups could apply to have any string of letters established as a domain name. It could be a vanity name, for example — .smith — or a category name like .sports or .perfume. A company could also change its domain to reflect its brand, so Apple.com could become Apple.mac, for instance.

(source: http://www.reuters.com/article/technologyNews/idUSN2635186520080626)